AkzoNobel, owner of paint brands Dulux and Sikkens, has selected creative agency Ogilvy to represent the organisation for advertising across multi-EMEA markets.
Ogilvy won the competitive pitch – managed by Booster Consulting – with an integrated global team spanning the UK, Spain, Poland, South Africa and the Netherlands, the latter of which will serve as the regional hub for AkzoNobel activity moving forwards.
AkzoNobel prides itself in being a ‘leading expert’ in its field and is focused on innovation and sustainability with a heritage dating back more than 200 years.
The agency’s first work for the company will be released next year, including a campaign for Dulux’s premium Heritage range developed by Ogilvy UK and pan-European work developed by Ogilvy Netherlands.
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“We are delighted to be selected by AkzoNobel for their advertising across the EMEA region with a pitch that showed the power of borderless creativity in action,” Ogilvy Netherlands CEO Jai Kotecha said.
“We are excited at the prospect of creating impactful work that delivers on the brand vision of AkzoNobel’s paint brands in Europe – it’s a collaboration that feels perfectly aligned.”
AkzoNobel Decorative Coatings director of commercial marketing EMEA, Kim Potters, added: “We are pleased to appoint Ogilvy as our agency network partner. Throughout the process, they showed creativity and are a great fit with our way of working in EMEA. We look forward to working with Ogilvy across our AkzoNobel consumer portfolio.”
