Digital out-of-home media owner, GEM Display is this week launching Scotland’s largest-ever digital display site in central Edinburgh.
Located in a high-impact area of the city within 500 metres of Waverley Train Station, Edinburgh Bus Station and Princes Street, the site will be able to generate millions of impressions every year.
Set to be unveiled this summer, the display will become the first large-format ad site in Edinburgh’s historic World Heritage zone, giving advertisers year-round access to a global clientele.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“This is the most significant digital ad display announcement since London Piccadilly was relaunched 5 years ago and similarly it is destined to become an iconic landmark,” GEM head of sales, Dave Watson said.
“These sites do not come along very often and even more so because the display is located in a world heritage site. Brands now have an opportunity to be part of all the buzz that Edinburgh offers, from the summer Fringe Festival to the Hogmanay celebrations.”
The opening of the site will also coincide with the inauguration of the new Picardy Place tram station in what is already an incredibly dense area for footfall.
