DTM has teamed up with digital content agency Little Dot Studios Germany for the 2023 season in a bid to reach new audiences.
The collaboration will see Little Dot Studios Germany create a multi-format approach on YouTube to increase the digital global reach of the racing series.
As part of the agency’s digital strategy, live and video-on-demand (VOD) content will be used as well as magazine features and archive content.
Debuting its new partnership with the Allgemeiner Deutscher Automobil-Club (ADAC) this season, DTM will utilise YouTube as a central video content hub for the international presentation of its digital content offering.
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“Due to their vast experience in the automotive and motorsport sectors, Little Dot Studios Germany is the ideal partner to position DTM further digitally and internationally,” ADAC e.V. head of partnerships, cooperations and sponsoring, Kay-Oliver Langendorff, said. “The collaboration opens up the opportunity for us to address new target groups with different viewing habits and to place DTM on an even broader platform.”
All races of the upcoming season will be broadcast live with English commentary on the DTM YouTube channel.
Little Dot Studios Germany general manager Nils Franck added: “Partnering with such an internationally established motorsport series is a great opportunity to showcase our digital and content distribution expertise. With the introduction of English commentary on all races, we will be able to help further develop the DTM brand and help them to reach global audiences.”
