The industry responds to the latest IPA Bellwether report, which revealed an increase in UK marketing budgets ahead of the expected recession.
British Gas flips sporting stereotypes with Team GB stars
British Gas is flipping sporting stereotypes on their head in a new campaign showing prominent Team GB athletes performing in an attempt to save energy.
British Gas chooses Fuse to light up its partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its agency for partnership consultancy and activation.
Fuse appoints new managing partner to drive new business
International sport and entertainment marketing agency Fuse has announced the promotion of Victoria Chew to the position of managing partner.