Peroni Nastro Azzurro 0.0% has partnered with Ferrari’s F1 racing team, recruiting star drivers Charles Leclerc and Carlos Sainz for a new spot.
Asahi celebrates 2023 Rugby World Cup with mammoth seven-figure campaign
Asahi Super Dry is looking to create the ‘ultimate fanzone’ ahead of the upcoming 2023 Rugby World Cup taking place in France.
Fuse appoints new managing partner to drive new business
International sport and entertainment marketing agency Fuse has announced the promotion of Victoria Chew to the position of managing partner.
Asahi Super Dry calls for a review of its global creative account
Asahi Super Dry, the Japanese beer firm, has called for a review of its global creative account.
Asahi Super Dry strikes multi-year deal to sponsor City Football Group
Asahi has announced a partnership with City Football Group which will see its flagship ‘Super Dry’ brand become the group’s ‘official beer partner’.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
Asahi beer unveils largest-ever marketing campaign
Japanese beer brand Asahi has kicked off its biggest-ever marketing campaign with a multi-platform assault of the UK market this summer.