Ahead of Earth Day (April 22) the wildlife NGO WWF has created an exhibition which uses artificial intelligence in order to highlight what the future of the UK could look like if it fails to protect the environment.
With the UK having lost 38 million birds from the sky in the past 50 years according to the RSPB and the need to protect creatures such as hedgehogs and red squirrels, the Future of Nature exhibition hopes to raise the impact of environmental damage on the UK’s ecosystem.
Each one of the AI images, which are in the style of British Romantic Art (artists of this movement famously include JMW Turner and John Constable), will be dated with the year it pertains to and will also have a description that links to issues faced today.
Sussex Landfill 2067, WWF
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“These powerful AI images show the dangerous path we are heading down and how urgently we must act to restore nature at home. The UK is one of the most nature-depleted countries in the world: our rivers are dying, our native birds and animals are in sharp decline and we are degrading our land,” WWF executive director of communications Lisa Lee said.
“We can all make a difference, but we need action from the government and business to divest from fossil fuels, stop pollution and end harmful farming,” she added.
Highland Wildfires 2034, WWF
The exhibition, which is being advertised at Piccadilly Lights, is produced in collaboration with Uncommon Studios – the studio have previously worked with WWF on The Race to Bring Our World Back To Life campaign which also AI used in the wake of the COP27 talks last year.
Future of Nature will be displayed at 180 The Strand London from the 20-22 April and can also be viewed virtually here from 20 April until 7 May.
Last month WWF published its “People’s Plan for Nature” which set out the recommendations for how to protect the UK’s environment, based on public consultations.
The document included calls for greater government accountability by having a permanent Assembly for Nature made of NGOs and industry leaders, it also demanded an overhaul of current farming subsidy systems to prioritise “nature-friendly” farming.
Lead image: Innocents 2023, WWF
