The World Wide Fund for Nature (WWF) has this week launched a new TV ad to highlight its tie-up with iconic children’s book, ‘The Tiger Who Came to Tea’.
Developed by marketing agency WPNC, the 60-second spot will be rolled out this month and will broadcast on national TV channels including Channel 5, Sky News and Yesterday.
The heartwarming ad depicts a young girl and her grandmother reading the famous book, whilst also engaging in a serious discussion around the endangered status of tigers and how donations can help them.
Airing in the run-up to the key Christmas donation period, the ad aims to recruit a more diverse donor base for the fund by targeting families with children.
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“The Tiger Who Came To Tea is an established and much-loved children’s story, which is more successful now than it was when it was first published,” WWF director of individual marketing and legacies, Polly Bianchi said.
“The partnership is a powerful brand collaboration, which we are using to drive donor acquisition and animal adoption – one of our most popular products. This fantastic ad is the result of the dedication and ingenuity of everyone who has been involved.”
WPNC client services director, Hannah Williams added: “This was a wonderful challenge presented to our creative and TV teams, to attract a new audience to WWF adoption through The Tiger Who Came to Tea book partnership. It has been a truly collaborative journey in story and filmmaking, producing a great ad in time for Christmas.”
