Wine brand Hardys has unveiled the return of its national TV campaign ‘Certainty’ which will run until 7 May.

With the hopes of reaching 20 million adults in the UK, the campaign will also roll out via video-on-demand platforms and YouTube, with prime-time TV slots airing during ITV’s Coronation Street and The Chase.

The spot depicts a couple at different stages of their adult lives drinking Hardys Crest and intends to reinforce the brand as a reliable wine that can be ‘trusted for a variety of occasions’. The ad closes with the tagline ‘Then. Now. Always.’

According to Hardys, the campaign’s initial launch in 2022 led to an ‘impressive’ uplift in awareness and consideration, as well as ‘happiness’ among viewers. The return of the campaign aims to extend this success in 2023, while also hoping to boost brand health and sales further.

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“With inflationary pressures negatively impacting consumer confidence, Hardys is strengthening its quality and trust messaging in a contemporary way that will resonate with its audience,” Accolade Wines marketing director Europe, Tom Smith, said. “Shoppers can be reassured that Hardys is a brand that can be relied upon for quality, taste and above all, value.”