Accolade Wines CMO Tom Smith tells MB that using ‘untraditional’ marketing has proven to be fundamental to its success.
Hardys celebrates the ‘vibrancy’ of wine in new OOH campaign
Hardys is celebrating ‘the joy of certainty’ through a new global branding as it aims to drive customer acquisition across a wider demographic.
Hardys Wines names London firm as new global creative agency
Accolade-owned winemaker Hardys has selected Above + Beyond as its new creative agency of record at the conclusion of a competitive pitch…
Hardys ‘Certainty’ TV campaign hopes to reach 20m UK adults
Wine brand Hardys has unveiled the return of its national TV campaign ‘Certainty’ which will run until 7 May.
Official wine supplier to 2022 Commonwealth Games announced
Accolade Wines had been named as the official wine supplier to this year’s Commonwealth Games, taking place in Birmingham.