The WWF, AI/CC Creative Community and Brave Bison have collaborated on a promotion to coincide with WWF’s annual ‘#WORLDWITHOUTNATURE’ campaign, which asks companies to remove wildlife from their branding to highlight the ‘dramatic loss of biodiversity in the world’.
Creators from within the AI/CC Creative Community were invited to use AI tools to imagine what a world without nature might look like. The aim is to raise awareness among the public, encouraging them to appreciate and protect the environment, with the end goal being the prevention of these macabre images becoming a reality.
The resulting work supplies a ‘bleak’ warning, with images displaying desolate landscapes, gas masks and ‘ghostly’ images of animals from future extinction.
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“We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes,” WWF International executive director for communications and marketing, Felicity Glennie Holmes said. “We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030.”
AI/CC Creative Community founder Seth Pyrzynski added: “We felt that the combination of AI and our vibrant community was the perfect vehicle for this brief. To see the community mobilise en masse behind this most important fight of our time was a humbling and awesome sight to behold. We hope that the wide-ranging response from talented creators from across the globe will make people consider their role in the preservation of our natural world.”
Brave Bison creative director Matt Garbutt concluded: “All too often, AI is the machine that will subjugate mankind. The truth is that humankind has subjugated nature for far too long. And now we can prompt AI to imagine images to turn the mirror on humankind and make people think. WWF took a brave, important and pioneering step here to use cutting edge technology and the power of community on this initiative, we salute them.”
