TikTok has teamed up with automotive brand Mercedes-Benz to bring the app’s community a ‘new way to enjoy’ content.
TikTok will now be integrated into the newly announced interior of the Mercedes-Benz E-Class.
Equipped with a new MBUX Superscreen, the car brand’s new model will allow drivers and passengers to pass time by watching a stream of videos when the vehicle is stationary. The two screens in the vehicle run independently, meaning both the driver and passenger can log in to their own accounts and For You feeds. Those without an account can also browse as a guest and watch a selection of TikTok’s top content that has received an extra layer of moderation.
According to TikTok, when the Mercedes-Benz vehicle is in motion, image transmission is not activated, and usage of all entertainment apps is restricted on the center display.
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“With our mobile app, we bring people little moments of joy throughout their day,” TikTok director of distribution business development, David Saidden, said. “As we aim to expand that experience for our users, we’re excited to partner with Mercedes-Benz to introduce immersive in-car entertainment, which will give our community more opportunities to enjoy the content they love.”
