Creative agency House 337 has launched a new TV campaign for Dream Games‘ Royal Match, to celebrate the ‘royal treatment’ that players receive.
The work marks the agency’s first for the gaming group since securing its account last year, and will aim to highlight the premium experience that it provides for millions of Royal Match players worldwide.
The multi-million pound campaign will run across TV in the form of 30 and 40-second spots and forms part of a concerted effort by Dream Games to propel Royal Match the top spot in the casual gaming market by driving greater numbers of downloads.
Having only launched in February 2021, the game has cemented its place within the top three highest-grossing mobile games within the US market.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
“We wanted to share the premium experience of playing Royal Match and the enjoyment that can be had to a global audience,” Dream Games chief marketing officer, Richard Hocking said.
“Working very collaboratively with House 337 we have been able to bring the idea of ‘royal treatment’ to life whilst showing the joy Royal Match brings to players’ everyday lives.”
The campaign follows Dream Games’ recent announcement of Spark Foundry as its new lead media agency, looking after all offline media.
House 337 creative director, Katy Hopkins added: “Wherever you are, whatever you’re up to, you can enjoy a right royal team with a game of Royal Match. This transformative ability is what we worked to bring to life in this new campaign.
“Featuring gold-plated harps, floating jewels and topiary horses, this film for Dream Games was created with the help of a dream team including Sophia Ray, Partizan, String&Tins and Black Kite.”
