Dream Games – the mobile gaming company that owns the high-grossing game Royal Match – has appointed Spark Foundry as its UK media agency.
The creative agency will look after all offline media, including TV, Radio, OOH and sponsorship – resulting in £5m in billings.
Dream Games reportedly brought Spark Foundry on board to help grow the brand’s audience reach and drive new players, starting with launching Dream Games’ first ever UK TV campaign this month.
The business – founded in 2019 and well-known for Royal Match, a top 4 grossing game in both the US and UK – will be led out of the UK to target local audiences alongside the US and other international markets.
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“As a company we have ambitious growth plans and so it’s important we continue to support this growth by exploring new and innovative approaches to reach new players,” Dream Games chief marketing officer Richard Hocking said. “We partnered with Spark Foundry as we were impressed with their expertise and track record of delivering growth across their client base and finding solutions to cut through commoditised categories.”
Spark Foundry UK CEO Pete Edwards added: “We’re excited to work with Dream Games and bring their phenomenally successful Royal Match game to an even wider audience. Discussions around gaming only continue to grow, increasing by 13% in the last quarter alone. There’s so much potential in the space, we will be looking to harness this great opportunity to capture audiences across multiple platforms.”
