Nintendo and Illumination unveiled a self-aware advert for their Super Mario Bros Movie during the Super Bowl LVII last night (12 February).
The 30-second commercial promotes Mario and Luigi’s plumbing services in a video that pokes fun at 90s-style local business advertisements.
The iconic musical theme of the Super Marios Bros game is remixed into hip-pop style rap with lyrics including: “We’re the Mario Brothes and plumbling’s the game. We’re not like the others that get all the fame. When your sink is in trouble you can call us on the double. We’re faster than the others. You’ll be hooked on the brothers.”
A customer of the plumbing pair also promotes their services, clearly reading off a piece of card placed behind the video camera.
Towards the end of the commercial, it encourages people to call or text 929-55-MARIO (929-556-2746) or visit smbplumbing.com to learn more.
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Various Twitter users soon discovered that if you ring the number you are greeted with the following message from Luigi – voiced by actor Charlie Day.
This is what happens when you call the Super Mario Bros. Plumbing number from the hilarious @supermariomovie ad – you get an incredible message recorded by Charlie Day's Luigi.
Oh, and you can call/text it yourself now at 929-55-MARIO (62746) or visit https://t.co/kiYQDrcuns. pic.twitter.com/WtOhLhgp7x
— Adam Bankhurst (@AdamBankhurst) February 12, 2023
A text message to the promoted number will also result in a reply that reads: “Thanks for your interest in Super Mario Bros. Plumbing! We’re a family-owned and operated business, providing white glove plumbing services to Brooklyn and Queens.”
Mario and Luigi’s website is also reportedly filled with Super Mario Bros Easter eggs.
