Knorr has partnered with creative agency MullenLowe to call on the gaming industry for greater vegetable representation within its content.
Data: Girls dominate across social media fandom and creativity
Girls are currently taking a global lead across social media fandom as they ‘reshape the landscape of digital expression’.
Hellmann’s unveils new virtual anti-food waste campaign aimed at gamers
Hellmans has unveiled a new creator-led campaign entitled “No space for food waste”.
Fortnite implements Actimel ‘Immunity Station’ to give players in-game advantage
Actimel has unveiled a new custom map integration within the Fortnite game to provide players with an extra in-game advantage.
Heinz enters Fortnite to educate gamers on soil degradation
Heinz has released a new game into the multiplayer game Fortnite in a bid to educate gamers on the degradation of soil on earth.
Super Mario Bros promote their plumbling services in 90s style Super Bowl ad
Nintendo and Illumination unveiled a self-aware advert for their Super Mario Bros Movie during the Super Bowl LVII last night (12 February).
Royal Match owner Dream Games appoints Spark Foundry as its media agency
Dream Games – owner of the high-grossing game Royal Match – has appointed Spark Foundry as its UK media agency.
Stella Artois Unfiltered pours over into the naked Sims gaming world
Stella Artois Unfiltered has entered The Sims, launching mod packs and the fictional French village scene from its ‘Beer, au Naturel’ TV ad.
Pizza Hut and VMLY&R give away free pizzas in Call of Duty
Pizza Hut Australia and creative agency VMLY&R have entered the video game Call of Duty to give out free pizza to gamers.