Thortful.com has unveiled its first campaign with newly appointed Miroma Group sister companies, Fold7 and Wake The Bear.
‘The funniest bones’ campaign includes a 30-second spot that sees pink characters emerge from a greeting card. The creatures, who personify various emotions, worm their way around the man reading the card.
The campaign – supported with social and digital activations – is Fold7 and Wake The Bear’s first piece of work for the greeting card company. The firms will aim to lead its creative, marketing, media strategy and buying across all channels and will also be tasked with bringing the brand to life across all media as well as reinvigorating its visual identity.
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“The combined forces of Fold7 and Wake The Bear are a brilliant match of creativity and entrepreneurial spirit for our high-growth ambitions,” Thortful.com managing director Pip Heywood said.
“They can conceive and create across all of the customer experience moments, and are really innovative in their approach to brand, UX, media and advertising.”
Fold7 founder Ryan Newey added: “It’s brilliant to be working with such an ambitious company as Thortful.com. They are disrupting the greeting cards industry with their ingenuity and creativity. It’s a great opportunity to shape the brand through fresh experiences, new technologies and audience engagement.”
