Ogilvy has announced that Kevin Nelson will become WPP’s global client lead for IBM as well as Ogilvy’s global B2B practice lead.
Based at the WPP-owned agency Ogilvy, Nelson will be tasked with bringing the best of WPP’s capabilities and talent together to deliver an ‘unparalleled client’ experience via EightBar – a bespoke global team dedicated to IBM marketing services.
Ogilvy has served as IBM’s global creative agency partner for almost 30 years.
Nelson joins from McCann Worldgroup where he most recently held the roles of managing director of McCann New York and global business lead for IPG’s dedicated global Microsoft unit.
Prior to joining McCann for 20 years, Nelson worked for WPP where started his career at Y&R.
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“Kevin exemplifies our belief that creativity is a true differentiator and the greatest driver of impact for business,” Ogilvy global chief executive officer, Devika Bulchandani, said.
“His experience working at the intersection of technology, innovation, and transformation throughout his career will be incredibly valuable as we help drive IBM’s business forward. Kevin’s depth and breadth of expertise will also help us further accelerate our efforts to deliver compelling and meaningful experiences for clients across the rapidly evolving B2B landscape.”
Nelson himself added: “IBM is a company that has pioneered new eras of business throughout its 110-year history with a longstanding tradition of innovation and creative excellence. It’s an honor to be a part of that legacy and I look forward to bringing the best of WPP to IBM as we write the next chapter in the company’s evolution together.”
