A giant pig has appeared on top of Tesco stores, Barclays HQ and DEFRA to expose the companies and the government’s links to the meat industry.
Going Live: Wavemaker on how brands can use tech to connect IRL
Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
Malfy Gin’s ‘Escape to a Malfy World’ AR campaign takes off
Pernod-Ricard-owned gin brand Malfy is encouraging consumers to immerse themselves into its new global reality experience, “Escape to a Malfy World”.
Social commerce soars: over 64% of ‘next gen’ make purchases through social media
Over 64% of Gen Z and Millennials have made a purchase through social media in the past year reveals recent data by Snap Inc. and Havas Media Network.
Vodafone AR campaign offers customers chance to win thousands of prizes
Vodafone has unveiled an AR campaign that allows customers to take part in a Christmas game for a chance to win thousands of prizes.
JD transforms its Oxford Street store into AR arcade game machine
JD has unveiled an augmented reality (AR) arcade machine game at its Oxford Street store which transforms the front of the store into a free game.
Sir David Attenborough narrates Meta VR ‘Conquest of the Skies’ experience
Sir David Attenborough is set to narrate a virtual reality experience ‘Conquest of the Skies VR’ in partnership with Meta and Alchemy Immersive.
Lacoste unveils ‘first-ever’ AR OOH activation with ‘Superheroes’ campaign
Lacoste has launched its latest campaign, Lacoste Superheroes, an experiential pop-up that intends to ‘cut through the Christmas fragrance noise’.
From puking rainbows to AR: How Snapchat is changing the world of marketing
Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.
Carat agency retains Vodafone’s £400m global media account
Creative agency Carat has retained Vodafone’s international media account reportedly worth up to £400 million globally.