Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
Sir David Attenborough narrates Meta VR ‘Conquest of the Skies’ experience
Sir David Attenborough is set to narrate a virtual reality experience ‘Conquest of the Skies VR’ in partnership with Meta and Alchemy Immersive.
KitKat encourages social media users to ‘take a break’ with new AI staring contest
KitKat has partnered with agency Wunderman Thompson to reposition its ‘have a break’ campaign, with the ‘world’s first’ AI-powered staring contest.
Meta opens ‘Meta Store’ aiming to address confusion surrounding the platform
Meta has announced the opening of the “Meta Store”, the platform’s first physical retail space, available exclusively in Burlingame, California.
Rudimental to headline Beatport music event in partnership with EE
EE has teamed up with DJ music platform Beatport to secure Rudimental as its headline act for Parallel 5G.