Morrisons has worked with Publicis•Poke to bring back Farmer Christmas for the second year running as part of its 2022 Christmas campaign.
The 60 second TV ad, which will be making its on-screen debut during Good Morning Britain on Monday 7 November, illustrates the work British farmers do to help make Christmas so special.
The 2022 campaign was created by Publicis.Poke’s creative director, Nick Allsop and creative director, Dave Monk. It builds on 2021’s successful introduction of Farmer Christmas by integrating him throughout the whole of this year’s advert as he gives his seal of approval to the quality and value of Morrisons festive range.
It is the first in a series of ten Christmas TV ads showcasing Morrisons fresh food and festive deals to tie in with the World Cup as well as the Christmas period.
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The ad was directed by Frank Todaro of Moxie Pictures and be shown across primetime network TV spots such as Coronation Street, Bake Off, I’m a Celebrity and Goggle Box. It will also be shown in cinemas throughout the festive period.
The wider campaign will run across radio, press, digital display, social media and out of home bringing Farmer Christmas to streets, as well as screens, across the UK.
The spot follows Farmer Christmas as he travels across his fields on a tractor to his festive workshop where Morrisons ‘elves’ are hard at work preparing festive dishes, before he moves on to deliver a festive feast to a family
Publicis•Poke executive creative director Dave Monk, said: “Farmer Christmas is back this year with a twinkle in his eye and a tractor to match.
“As the authority on Christmas food, with a mouth full of his own wisdom and a sack full of Morrisons mince pies, he’s here to remind us all that the most precious moments at Christmas are the ones we spend around the table with our family, and that the presents on our tables make Christmas just as special as the presents under the tree.”
The ‘Officially Approved By Farmer Christmas’ stamp will also be seen throughout the festive campaign in store and across paid media.
