Asda’s Sam Dickson explains why the supermarket focused on “bringing the joy and optimism” to consumers with last year’s Christmas advert.
Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
Watch: Waitrose goes behind the scenes for ‘special’ Christmas 2022 ad campaign
Waitrose has launched its 2022 Christmas ad campaign, highlighting the dedication, time and effort that goes into every step of making the big day special.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
Noddy Holder’s on hold as Iceland launches 2022 Christmas campaign
Frozen food retailer Iceland has launched its 2022 Christmas campaign ‘The Land of It’s Chriissstttmaaas’, which includes a series of comedic TVCs, digital and a ‘Christmas waiting room live stream’ for social media.
Kevin the Carrot stays Home Alone for Aldi Christmas 2022 advert
Kevin the Carrot makes his much-anticipated TV return today, Thursday, November 10 as Aldi launches its full Christmas advert for 2022.
Morrisons brings back Farmer Christmas for 2022 ad campaign
Morrisons has worked with Publicis•Poke to bring back Farmer Christmas for the second year running as part of its 2022 Christmas campaign.
Christmas ads 2022: Disney launches final ‘From Our Family To Yours’ advert
Disney has released its Christmas advert for 2022, marking the final instalment of Disney’s From Our Family To Yours series of holiday adverts.