Marks & Spencer Clothing & Home has unveiled its charity-focused 2022 Christmas ad which will support donation platform Neighbourly.
Created by London agency House 337, the campaign will aim to generate £1 million-worth of donations in aid of local community projects up and down the UK.
‘Gifts that Give’ will see the historic retailer donate £1,000 to 1,000 different community groups across the country, positioning M&S as the ‘most thoughtful destination’ for stylish Christmas gifts.
Over 70 real local causes are featured within the ad, which M&S claims is its ‘most diverse ever’, with members from The Kaotic Angels Club, Bengali Sanskriti Club Peterborough, Paddington Arts Dance Group appearing throughout.
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“When we found out that many charitable groups and organisations are experiencing a drop in funding, we knew we had to put community spirit right at the heart of this year’s campaign and create something that would make people smile,” M&S Clothing & Home marketing director, Anna Braithwaite said.
“Gifts that give is a heart-warming, feel-good and colourful celebration of the unsung heroes that do so much for so many. M&S has always been there for the nation. Through our partnership with Neighbourly, we’re thrilled to be supporting 1,000 of these incredible organisations this Christmas and shining a spotlight on the positive and lasting impact they make in their communities.”
House 337 executive creative director, Zara Ineson added: “Here’s the thing. Gifting is less about the present itself, than the thought and kindness that sits behind the gift. So what better way to celebrate that than a generous charitable act at the centre of the campaign?
“Over the last few years, we’ve all been striving to connect with and support our communities more, and as charities are struggling through the cost of living crisis, it felt like a timely moment for M&S to partner with Neighbourly and help make a difference.”
