National organisation Stamma has launched a new campaign in partnership with VMLY&R highlighting the many misconceptions experienced by people who stammer.

In the run up to International Stammering Awareness Day, which takes place on 22 October, the organisation has launched its ‘How We Talk’ campaign, which entails a set of posters and a video which capture people with a stammer mid-sentence.

The campaign aims to celebrate each moment, while also calling out damaging comments people who stammer may have endured.

The film includes 17 individuals who stammer, and is voiced by six of the individuals photographed for the campaign: Betony Kelly, Bel Rickard, Christine Simpson, John Russell, Pedro Albuquerque and Steven Babic.

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“Our polling shows 59% of people are unable to name a character from TV or film who stammers — a startling absence of representation which drives lack of recognition in everyday life,” Stamma CEO Jane Powell said.

“This campaign intends to create greater visibility and understanding within the public that stammering is just how some people talk”.

The film was produced by Sticker Studios, directed by Daniel Liakh, and edited by Beth Roberts at Nomad.

VMLY&R London director and creative Daniel Liakh added: “Some people see stammering as beautiful, others as something ugly and worth fixing. Regardless of what you think about this campaign, the fact remains — it’s just how some people talk. Deal with it.”