Papa Johns has launched its latest Halloween-themed marketing campaign, creating a bespoke garlic sauce necklace for the spooky holiday.
The campaign sees the pizza chain pay homage to its eighties horror film parody series Jack!, with the launch of its first-ever piece of jewellery.
Inspired by cult horror classics and based on the chain’s Special Garlic Dipping sauce, the necklace is said to harness the mythical power of garlic to protect the wearer against vampires and ‘Halloween pizzas’.
The Gothic ‘Stranger Bling’ necklace is forged in oxidised 925 sterling silver – a metal believed to repel vampires and werewolves – and is hinged to replicate the opening and closing of a real sauce pot.
Produced by film agency Glacé Media, the accompanying film features dramatic cues that mimic scenes from the likes of John Carpenter and The Evil Dead.
The multi-channel campaign will be supported by global PR activity, social media and paid media promotion this month.
“This year, we’re paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign. As well as bringing back our iconic Jack! series, we’re excited to offer fans a one-of-a-kind keepsake which celebrates our legendary Special Garlic Dipping Sauce,” Papa Johns director of international marketing EMENA, Lawrence Felice, said.
The exclusive pendant will be available to buy direct from the maker Black Feather Design for £100.