Citroën has revealed a fresh new logo and brand identity to signal an ‘exciting and significant’ new chapter in the car manufacturer’s history.
The new logo is a reinterpretation of the brand’s original 1919 oval, adopted by founder André Citroën, and is the tenth iteration in Citroën’s 103-year history.
Debuting on a conceptual family vehicle by the end of this month, the logo marks the manufacturer’s mission to increase electric mobility accessibility and extends its ‘core DNA’ for affordability, ‘audacity’ and customer well-being.
Accompanying the new logo is a new corporate brand identity programme and brand signature which promises “Nothing Moves Us Like Citroën”.
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“As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look,” Citroën CEO Vincent Cobée said.
“Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs.
“Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”
