ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
Pepsi refreshes logo for first time in 14 years
Pepsi has unveiled a new logo and visual identity system, marking the first time the global brand has updated its logo in over 14 years.
Citroën creates new logo and brand identity harking back to its 1919 origination
Citroën has revealed a fresh new logo and brand identity to signal an ‘exciting and significant’ new chapter in the car manufacturer’s history.
Lidl accuses Tesco of ‘ripping off’ its logo in £2.35m court case
Lidl plans to take Tesco to court over claims that the Clubcard loyalty scheme logo is a direct copy of the German discounter’s logo.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.