Not On The High Street has launched a new marketing campaign to promote its ‘fresh’ new look.
The new positioning and ‘Celebrate Life’ campaign highlights the way the online marketplace is moving from traditional gifting occasions to providing unconventional gifts for ‘all of life’s moments’, including ‘the good, the bad and the ugly’.
Created by agency New Commercial Arts, the playful new spot intends to depict the many humorous and relatable moments that provide the ‘perfect reason’ to gift from Not On The High Street, ‘from getting ghosted to getting a bad haircut to getting some love on your birthday’.
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The brand wishes to showcase the change it is making in seeking to appeal to younger audiences.
“Not On The High Street is an iconic British gifting brand and the ultimate destination for today’s gift givers, however big or small the occasion. We’ve given the brand a fresh new look and our new campaign represents a key milestone as we broaden our appeal to a new generation of gift givers,” Not On The High Street brand and creative director, Lorna Brown, said.
The campaign launches on YouTube and all Not On The High Street social channels today.
New Commercial Arts founder and artistic director, Nici Hofer, added: “Re-launching Not On The High Street has been a huge amount of fun. Our ‘Celebrate Life’ campaign is a playful homage to all those moments a little gift goes a remarkably long way.”
10 Comments. Leave new
Your recent Christmas advertising “I’m sorry you have to share your birthday with Jesus” is offensive. Like other manipulative marketing campaigns , your company is keen to monopolise on the day that Christian’s CELEBRATE Jesus’s birthday. Your company would be better served by acknowledging the privilege of sharing a birthday with Jesus as a role model. Your company should bury your heads in shame.
i agree. i was shocked and disgusted and i am athiest
I absolutely agree with you N McGahan. Shocking and intolerant/offensive message against a a faith group. To whom can we officially complain? I’ll be taking it further.
Couldn’t agree more. The messaging is offensive and cheap.
Agreed. The company would never reference other religious faiths in such a way. Complaint lodged with the Advertising Standards Authority and I would urge others to do the same.
I have just watched this advert and was literally SPEECHLESS. This is incredibly offensive. This wouldn’t be acceptable for any other religion so why is it ok for Christianity to be mocked. I will not be buying from your company ever again. Shameful and disrespectful.
Your christmas ad was pretty shocking. I wouldnt nomally leave a comment but thought I may aswell as I deleted the site bookmark, sacrilegious, disrespectful and anti western.
Well, I won’t be buying anything again from Not on the High Street after unfortunately coming across that unpleasant, offensive advert for Christmas. Presumably as you believe it to be fun, you’ll be rolling it out to coincide with religious festivals of other faiths.
Completely intolarent of Christianity and Christians in a Christian celebration is appauling. Can you imagine the uproar if they did this with other religious festivals? Shocked.
I have also made a complaint to the ASA. NOT ON THE HIGH STREET use this ad to mock Christ whist exploiting a Christian celebration for their own commercial gain. How hypocritical. How misjudged. How idiotic to laugh at potential customers.