Spanish confectioner Chupa Chups is launching a series of promotional campaigns and competitions as part of its UK summer marketing push.
After registering considerable success with its inaugural TikTok campaign during last year’s Halloween celebrations, Chupa Chups has once again partnered with a range of influencers from the beauty, comedy, and fashion sectors for its latest burst of social content.
The tongue-in-cheek campaign will ‘educate’ the public on how to correctly open a Chupa Chups wrapper.
The Barcelona-based brand has also partnered with travel firm Lastminute.com to offer its customers the chance to win a £1,000 holiday voucher and Chupa Chups holiday merchandise, including a suitcase filled to the brim with its iconic lollipops.
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“In the past we have seen great results for Chupa Chups on TikTok – our last Halloween campaign performed frightfully well, with an impressive brand recall rate of 42.6% against a benchmark of 13%, so it made perfect sense to continue on this platform with another light-hearted and creative campaign that fits in with the fun personality of the brand,” Chupa Chups UK brand manager, Kate Howe said.
“This campaign and our partnership with lastminute.com will also promote the introduction of Chupa Chups’ new paper sticks, which will replace the majority of plastic sticks in the UK market by the end of the year.
She added: “By replacing plastic lollipop sticks with paper sticks, we expect to eliminate around 5k metric tons of plastic per annum. This measure is the next step in Perfetti Van Melle’s Reduce, Recycle, Recover program, which aims to eliminate plastic in packaging wherever possible.”
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