Love Island winner Ekin-Su Cülcüloğlu has penned a £1 million deal with fashion brand Oh Polly in what is said to be the biggest sponsorship deal in the show’s history.
The news comes days after winners Ekin-Su and Davide announced that they had landed a new TV show deal with ITV.
Throughout the duration of this year’s show, over 100 Oh Polly pieces appeared on-screen. Ekin-Su herself opted to wear 27 of these items during her stay in the villa.
READ MORE: Big Brother announces return during Love Island ad break
A source told The Sun: “After speaking with all of the major fashion brands Ekin-Su wanted to work with a brand that aligned to her own values of sustainability and therefore decided against signing to a fast fashion brand.
“She is the most in-demand Love Island star ever.”
With regards to sustainability, an environmental manifesto on Oh Polly’s website states: “we want to be transparent with our customers, open up the conversation on climate change and show our commitment to a happier, healthier planet!”
Last week, Love Island contestant Tasha Gouri signed a non-fast fashion brand partnership with eBay, marking the first deal to come out of the cult TV series.
Click here to sign up to Marketing Beat’s free daily email newsletter
