Expedia has unveiled its latest ad to promote its loyalty scheme that works by collecting points every time you book a holiday.
Featuring a voice-over from acclaimed actor Ewan McGregor, the ad uses various images of arrows to highlight the idea that consumers can continuously book holidays.
The arrows can be spotted in various holiday-related destinations, including airports, market stalls and even in an archery competition.
Directed by Esteban through Canada, the work was carried out by creative agency Anomaly.
The campaign, planned by Expedia and MediaCom, will roll out via TV, social, out of home and radio platforms and will also break in cinemas and online on 24 August.
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“Expedia’s new ‘Arrows’ campaign represents yet another step towards the brand’s promise that experiences matter more than things,” Expedia Group senior vice-president of global creative, Hector Muelas said.
“The work encapsulates Expedia’s traveller-first mindset by communicating how our members get rewarded with savings and points across their trip, fuelling what really matters: their future travel aspirations.”
“This product truth is what led us to the arrow concept – a universal icon for what’s next. The film shows artful glimpses of reality, featuring different types of arrows, all over the world.”
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