Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
Buddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
M&S campaign reaffirms its commitment to ‘Value You Can Trust’
M&S has unveiled its latest marketing campaign, reaffirming its commitment to trusted value with an all-channel ‘Clothing & Home’ campaign.
M&S teases its Christmas ad prior to official release tomorrow
M&S has taken to Twitter to tease its Christmas ad prior to its official release tomorrow.
Paddy McGuinness reportedly dropped from 6-figure M&S deal amid marriage breakdown
Paddy McGuinness has reportedly been dropped from his deal to appear in Marks & Spencer’s food adverts in the midst of ongoing fallout caused…
Aldi to pick one of two agencies amid a £60m media review
Aldi is set to choose either Publicis Groupe’s Starcom or Interpublic’s UM to be its creative agency of choice amid a £60 million media review.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.