Outvertising panellists explain how the National Lottery’s highly-successful LGBT advert became such a hit across all walks of society.
Booking.com named as headline sponsor of Manchester Pride
Booking.com has been named as the headline sponsor of the Manchester Pride Festival for the second year running.
Skittles brings Queer Joy to London with ‘See the Rainbow’ Pride campaign
Skittles is bringing Queer Joy to London with its latest Pride campaign ‘See the Rainbow’, part of its ongoing work with the queer community.
Rainbow logos and LGBTQ+ merch? 75% of us think Pride month is just one big PR push
Three quarters of Brits believe that brands which focus on Pride activity are doing so for PR purposes, according to YouGov research.
Unilever increases donation in renewed Superdrug Pride partnership
Unilever has continued its annual Pride partnership with Superdrug and LGBTQ+ charity, Switchboard – this year increasing its donation from £30,000 to £40,000.
BrewDog partners with LGBTQ+ charity MindOut to launch limited-edition lager
BrewDog has partnered with LGBTQ+ charity, MindOut, to release a limited-edition Pride lager to help raise awareness of the charity’s mental health services.
Retailers’ Pride activity seen as ‘hollow’ publicity stunts
Consumers are increasingly seeing through retailers’ empty attempts to show Pride solidarity, according to the latest research from GlobalData.
WPP unveils LGBTQ+ study to help build more inclusive future in marketing
WPP has unveiled a new study into LGBTQ+ marketing and its future to equip brands and advertisers with ationable data.
Wickes stand at Brighton Pride sparks controversy online
A Wickes activation on display at Brighton’s Pride parade at the weekend has caused a significant backlash among the wider LGBTQ+ community online, which found the DIY firm’s messaging to be overly ambiguous.
Squealing Pig flies with Pride
Global wine brand Squealing Pig has become the official wine partner for Pride 2022.