Global restaurant chain McDonald’s has released a heart-warming spot to promote the UK launch of its loyalty scheme, MyMcDonald’s Rewards.
Through the new scheme, McDonald’s customers are able to collect one point for every penny spent in one of the chain’s outlets.
The campaign will be spearheaded by a 90-second hero film produced by global creative agency Leo Burnett, which tells the story of a lorry driver travelling across the UK on the way home to his wife.
READ MORE: McDonald’s launches loyalty scheme in the UK following successful trial
Supporting the spot’s roll-out will be additional activity across social media, influencer, radio and out-of-home channels, alongside a CRM campaign run by Bristol agency Armadillo.
“We are delighted to be bringing MyMcDonald’s Rewards to the UK, giving the nation even greater value and more of those rewarding moments that fans of the brand love so much,” McDonald’s UK and Ireland head of marketing, Kat Howcroft said.
“This campaign epitomises the importance of those little lifts and I cannot wait to see what everyone thinks of it.”
Click here to sign up to Marketing Beat’s free daily email newsletter
