White Claw Hard Seltzer have created an out-of-home (OOH) poster to cool down the various Londoners feeling the heat as the Met Office issues red warnings on the hottest day of the year.
With London predicted to reach highs of 40 degrees today, this temporary mural offers passers-by the opportunity to refresh themselves and take a moment to cool off.
The poster is fitted with cooling strips and has been coated in heat-proof paint that works to absorb the heat emulating from bodies that interact with the board.
READ MORE: Gymshark open mental well-being barbershop with CALM to cut out stigmas
The alcohol brand’s mural also contains a thermometer to prove to participants that the ‘Cool Wall’ will indeed help them out on the hottest day of the year.
“With record breaking temperatures, we wanted to give Londoners a much-needed moment of light refreshment on this scorching day. What better way to cool them down than with a White Claw in hand and a billboard that will absorb all heat!” White Claw UK head of marketing Michael Dean said.
With 95 calories per 330ml serving and 4.5% alcohol volume, White Claw Hard Seltzer is made from a blend of seltzer water, triple distilled spirit, and a hint of fruit flavour.
Located in 83 Redchurch Street, Shoreditch, the ‘Cool Wall’ will be available to use for two weeks.
Click here to sign up to Marketing Beat’s free daily email newsletter
