Gymshark has opened a barbershop in partnership with Campaign Against Living Miserably (CALM) to allow men to open up about their mental health while getting a haircut.
Opening in Shoreditch London this week, the ‘Deload’ barbershop is a ‘non-judgemental safe space’ where men can chat with professionals about their mental well-being alongside a free trim.
The brand will also host panel discussions with representatives from CALM charity, Curfew Grooming, and Gymshark athletes and influencers, to partake in the talks titled “Be the Mate You’d Want” and “Building Real Strength”.
READ MORE: Mind launches nationwide campaign for Mental Health Awareness Week
The sports clothing firm which is due to open its first physical store later this year, have found that men find it difficult to open up about how they are feeling, but often share intimate information at the barbers.
“Here at Gymshark, we believe that the weight belongs in your hands, not your head, which is why we want to get more men talking about their mental health in an environment that they feel comfortable in,” the retailer said.
“The Deload Barbershop is a non-judgemental safe space for men to open up, offload and have a chat with professional mental health trained barbers who are there to listen.”
Gymshark will sell exclusive Gymshark Deload Barbershop merchandise alongside the event, with all proceeds going to suicide prevention charity CALM.
Most recently, CALM launched its largest ever suicide prevention initiative in a bid to reshape the UK’s understanding of suicide. The OOH campaign aimed to highlight the harrowing fact that “suicidal doesn’t always look suicidal” and that there is often a stigma attached to suicide,
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