Nike bosses have said the sportswear giant will be investing its ‘largest media spend’ into this year’s Olympics as it ramps up marketing plans.
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
Nike social campaign shows Pride is for life, not just for June
Nike is celebrating how sport can help create queer joy with a new social campaign emphasising that Pride is for life, not just for June.
Nike’s Ted Lasso tie-up boosts net sponsorship value to £18m
Nike has seen its net sponsorship value soar to a staggering £18.4m thanks to the third series of Apple TV’s Ted Lasso, just one month after release.
Tottenham Hotspur roll out vibrant ad to promote 2023-24 kit launch
Tottenham Hotspur FC have released a vibrant new ad to promote the launch of their 2023-24 home kit, featuring a range of first-team stars.
Nike faces legal action for ‘misleading’ greenwashing claims
Global sportswear brand Nike has been taken to court by a consumer accusing it of “unlawful, unfair, deceptive, and misleading” greenwashing.
Rankin Creative poaches Futerra exec as new CCO
Leading creative agency, Rankin Creative has appointed former Futerra CCO Warren Beeby as its new chief creative officer.
Nike taps Eliud Kipchoge and Eric Dier for new sustainability campaign
Nike has this week partnered with R/GA to launch ‘Get ‘Em Back in the Game’, a new sustainability campaign aimed at extending the life of its…
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Nike releases Lebron James ad the exact moment he breaks NBA’s all-time scoring record
Nike has unveiled its latest ad celebrating Lebron James 20-year basketball career after he broke the NBA’s all-time scoring record last night.