TK Maxx has ventured into surreal territory with its latest TV ad, created by Wieden+Kennedy’s London branch, which aims to remind customers about the retailer’s online offering.
Wieden+Kennedy’s ad aims to revitalise TK Maxx’s online operations by driving public awareness of its website, following indications that some its customers were unaware of the service.
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The repetition-heavy spot was created in partnership with producer and director Lou Escobar and is set to run across TV and online channels, alongside a concerted social media push and in-store activations.
Wieden+Kennedy London, creative directors Hannah Smit and Paddy Treacy simply said: ““TK Maxx have a website.”
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