ITV and Lifted Entertainment have announced that two new series of Love Island will air on ITV2 and ITVX next year.
Love Island will start the New Year with an additional series in South Africa, on top of the pre-existing summer series taking place in Mallorca in 2023.
The announcement will come as good news to marketers, with the likes of eBay, WKD and Emmi Caffé undoubtedly profiting from sponsoring this summer’s series.
According to the broadcaster, ‘consolidated data’ has confirmed that this year’s Love Island launch is now ‘officially the biggest programme of the year’ for the 16-34 year old demographic.
The series launched to 5 million viewers across all platforms, up on 2021 by 0.2 million making it the highest launch since 2019. The launch episode alone has been streamed 7.5 million times.
READ MORE: Snapchat announces ITV partnership covering Love Island and I’m a Celebrity content
“Love Island has once again proved itself to be the nation’s favourite talking point across the summer, and we’re always blown away by the show’s ongoing impact and ‘talkability’ amongst our younger audience,” ITV2 director of reality commissioning and controller, Paul Mortimer, said.
“So, rather than just serving up a Summer of Love, we thought we’d make 2023 the Year of Love with two full series of the show.”
ITV claims to have spawned ‘countless’ long term couplings off the back of the show, with seven babies and four weddings across eight series.
Lifted Entertainment executive producer Mike Spencer added: “After eight brilliant series, we are excited to be serving up two helpings of love in 2023 by kicking off in January at a stunning new villa in South Africa. We can look forward to more romances, bromances and everything in between as we embark on another epic year of love.”
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