Tesco and creative brand agency N2O will stage an immersive touring pop-up food festival in a bid to inspire customers and colleagues in the lead-up to summer.
The ‘multi-brand’ experience will be visiting selected Tesco stores across 100 days, providing consumers with ‘hacks, hints and tips’ for their BBQs, parties and picnics.
Just last month N2O collaborated with Superdrug to celebrate the Queen’s Platinum Jubilee with an experiential ‘Instagrammable’ onboard bus experience.
Hosting up to 28 brands, the supermarket’s festival will offer free experiences, sampling opportunities and inspiration for those celebrating events including Father’s Day, Wimbledon and the late summer Bank Holiday weekend.
Brands will include Tesco Fire Pit and Tesco Finest picnic ranges as well as Kopparberg, The Vegetarian Butcher, Starbucks, Evian, Nivea, Hellman’s, Jaffa Oranges, Costa Coffee, Baxters, Magnum, Gordon’s, Mr Kipling and many more.
READ MORE: Lidl accuses Tesco of ‘ripping off’ its logo in £2.35m court case
“The pop-up food festival is all about celebrating being together with loved ones and feasting with friends,” N20 chief operating officer Clare James.
“Working in partnership with Tesco, we’re helping customers elevate their everyday with an immersive experience full of hacks, hands-on demos and opportunities to try the products in a really engaging way.”
A ‘demo theatre’ during the pop-up will also feature masterclasses on hosting BBQs, reducing food waste, sun-care tips, recipes and more.
Tesco campaign manager Lauren Horton added: “We’re very excited to be delivering our free, pop-up food festival at stores this summer with N2O. We want to offer Tesco customers the chance to sample delicious food, great atmosphere and help them feel inspired for the season ahead – all for free!”
The touring summer-long pop-up food festival is running from 31 May to 7 September.
Click here to sign up to Marketing Beat’s free daily email newsletter
