Superdrug has this week launched its own retail media network. The retailer is set to begin working with brands on campaign briefs shortly.
Superdrug launches contactless activation for LGBT charity
Health and beauty retailer Superdrug has partnered with LBGT charity Switchboard to support the latter’s in-demand helpline.
Unilever increases donation in renewed Superdrug Pride partnership
Unilever has continued its annual Pride partnership with Superdrug and LGBTQ+ charity, Switchboard – this year increasing its donation from £30,000 to £40,000.
Superdrug enlists Georgia Harrison for new campaign to tackle non-consensual sexual behaviours
Superdrug has launched a wide-ranging new campaign designed to tackle what it calls ‘destructive non-consensual sexual behaviours’.
Superdrug donates £175k to Marie Curie registered nurses to celebrate International Nurses day
Superdrug is celebrating International Nurses Day by raising £175,000 to fund the equivalent of all Marie Curie registered nurses.
Superdrug taps N2O to bring back ‘biggest ever brand event’
Superdrug has enlisted brand experience agency N2O to bring what it calls its ‘biggest ever event’, Superdrug Presents back for 2023.
Weetabix’s former head of marketing on ‘that’ Heinz tweet and how being brave broke the internet
Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
Superdrug team up with Oral B to donate sales to charity Operation Smile
Superdrug and PG have pledged to donate 5p each to cleft lip and palate charity Operation Smile every time an Oral B product is sold.
Superdrug launches first-ever TikTok campaign
Beauty retailer Superdrug is set to launch its first-ever TikTok marketing campaign, spearheaded by an in-store and on-platform talent show.
Pride Month: Superdrug and Unilever celebrate five years of Pride partnership
Superdrug and Unilever have celebrated five years of partnership with LGBTQ+ Switchboard Helpline by releasing a Pride edition own-brand range.