AEG has appointed former Sky marketing director Robbie Balfour as the O2 Arena’s new director of marketing & brand.
The entertainment group has said that Balfour will be responsible for the venue’s marketing strategy, working alongside the arena’s VP and general manager Steve Sayer, in order to ‘reimagine the customer experience’.
Balfour will bring to his new over a decade’s worth of marketing sector experience with brands such as Sky and Puma, he takes up the position with the O2 Arena now in its fifteenth year as a venue.
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“As we continue to rebuild following the challenges of the past few years, our focus is very much on looking ahead at how we can continue to wow our customers – from gig-goers to diners and shoppers – and marketing plays a crucial role in this,” Sayer said.
“It’s a big year for The O2 as we celebrate 15 years of the venue, and we’re thrilled to welcome Robbie to the team to help drive our iconic brand forward into the next phase.”
Balfour added: “I’m delighted to be joining The O2 at such an exciting time for the business.
“The opportunity to extend The O2 arena’s world-class reputation and build on the work that the team have already done in positioning The O2 as a must-visit destination, with outlet shopping and the wider entertainment and F&B offerings is huge, and something I’m excited to help shape.”
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