B&Q and London agency Uncommon have created a new set of out-of-home materials to support the DIY brand’s ongoing ‘Change. Made Easier.’ campaign, launched last month with an innovative, award-winning spot.
The thought-provoking, back-to-basics digital out-of-home and print campaign showcases striking displays created by Uncommon studio, which highlight the simplicity and effectiveness of the traditional medium.
The new series of ads combines the DIY store’s offering with the convenience of customer’s mobile phones, emphasising the ease with which home improvement materials can now be ordered via B&Q’s online channels.
B&Q’s expansion into the digital space is spearheaded by its network of over 300 stores which now all offer customers click and collect on a range of 28,000 items, the brand also offers customers a home delivery service containing a range of over 35,000 items.
With images shot by renowned photographer James Day, the combined out-of-home and print campaign is set to run across the UK for the duration of May and June.
Day’s work has previously been featured across various international publications such as The New York Times, The New Yorker Magazine and Wallpaper.
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