B&Q has unveiled a new campaign and brand platform entitled “Change. Made Easier”, which will be spearheaded by a new 90-second film directed by Pulse Films’ Oscar Hudson.
The ad will premiere on ITV on Saturday during the channel’s flagship Britain’s Got Talent programme and will be supported by a push across video-on-demand and cinema over the next month.
An out-of-home campaign will also be run, although details around it have yet to be announced.
The short film, entitled ‘Flip’ which features a house fully flipped upside-down and renovated made use of a 24-ton rotating set built to fit a football stadium. The double-sided house was over six storeys tall at its highest point.
The DIY brand seeks to positioning itself as the ideal partner for customers to use for a hassle-free renovation, encouraging people to “flip their houses beautiful”.
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“At B&Q, we’re on a mission to ensure that improving a home and building a life with B&Q is easy and convenient — whether via our stores, our app or online at DIY.com,” B&Q director of marketing, Chris Graham said.
“It has been amazing working with the team on this project. The Flip concept connected with us immediately — telling a story that is close to our hearts, a story of life, a story of change. It’s home at the speed of life.”
Uncommon creative studio co-founder, Nils Leonard added: “This film is a powerful story of change, made easy, all captured in one beautiful moment.
“Uncommon wanted to take our partnership with this iconic British brand to a new level with this campaign, and we wanted to work with the best British talent to realise it. David Bowie is the soundtrack to the excellent Oscar Hudson’s vision, capturing a moment of change, made easy.”
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