The Body Shop has launched a “Youth Collective” with the aim of having young people’s voices heard at an executive level.
The collective will consist of a group of under 30s from within The Body Shop and other B Corp organisations, who the executive leadership team will consult with on decisions concerning the brand’s business.
“At The Body Shop, we’ve always fought to create a business that is more sustainable for future generations; the people who will inherit it,” The Body Shop said.
“If we want to change the world and the impact we have on it, we need to let young people have a say on the issues that matter to them.”
The company said that youth collective members will work with chief executive David Boynton and his team on activism campaigns and long-term strategy.
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Boynton said: “The formation of the Youth Collective delivers the promise we made at COP26, to bring the voice of the next generation into the boardroom.
“I believe one of the most important roles today’s business leaders have is to ensure that we act as custodians of our companies. We must do everything possible to make sure that they are fit to pass on to the next generation of leaders.
“Whilst we may not always feel comfortable with the feedback from the Youth Collective, I have no doubt that creating a new formal mechanism to allow them to voice their opinions will be invaluable and make us a better business.”
The group will consult four times a year with Boynton and members of the brand’s executive leadership team.
The Body Shop inclusive hiring lead Antonia Toni-Fadipe added: “Being a member of the Youth Collective provides an invaluable opportunity to be heard in a forum where young people don’t usually have representation.
“I am excited to be working with a company who are willing and open to try something different, to be tested and who show a genuine interest in inclusivity. Not all organisations would be as willing to be challenged by young people.”
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