Erdinger Weissbier has launched its second media campaign in the UK, featuring brand ambassador and Liverpool FC manager Jürgen Klopp.
The Carlsberg-owned German beer returns to advertising spaces and platforms across the UK once again reinforcing “the importance of the beer’s foam”.
Conscious of Klopp’s appeal to “never skim an Erdinger”, the video campaign sees an eager new bartender, Stevie, anxiously pour the beer with hopes that it is up to the football tactician’s standards. The head bartender then steps in to demonstrate that the “best bit” is the minute additional pour right at the end of the act itself.
The campaign will run across TV, digital, out of home and, in a “brand first”, cinema advertising. It will also be supported by an updated website including more information on the “best bit”, details of the “perfect pour” and an interactive ‘beer finder’ stockist search.
READ MORE: Jurgen Klopp backed Erdinger beer becomes number one imported wheat beer in UK
“Jürgen Klopp personifies the pursuit of excellence that we strive for in every Erdinger Weissbräu beer,” Erdinger Weissbier marketing director Wolfgang Kuffner said.
“By coaching the bartender to ‘never skim an Erdinger’ in our first campaign together, he helped people understand that wheat beer needs a big foamy head to help retain its freshness and soften it in the mouth to give a smooth taste.”
“Our latest collaboration sees Jürgen revisiting The Dovedale Towers pub in Liverpool to enjoy a glass of Erdinger Weissbier but this time it is the bartender who stresses how important it is not to forget the yeast, the Best Bit.”
Since the first campaign launch in 2020, the beer brand has become the number one imported wheat beer in the UK.
Kuffner added: “Erdinger beers are brewed with only natural ingredients in accordance with the Bavarian Purity Law and using the ‘Bayerische Edelreifung‘, or double maturity, method.”
“By harnessing Jürgen’s enthusiasm for quality and passion for life, which mirrors our own attitude, the advice given in this campaign will help drinkers get the most enjoyment possible from drinking their Erdinger Weissbier and make sure they can appreciate the Best Bit.”
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