Deliveroo has launched a limited-edition range of takeaway-themed cereal to celebrate National Cereal Day [7 March 2022].
The new range, named DeliverOO’s includes flavours such as sushi roll, katsu curry and margherita pizza and aims to provide “the perfect cereal treat for breakfast, brunch, lunch and dinner.”
The online food delivery firm aims to cater for a broad range of diets with its new mini-range, offering customers the vegetarian-friendly margherita pizza flavour, and pescatarian-friendly sushi roll flavour.
The novelty cereal range will only receive a limited release and has only been made available across three cities across the UK, including London, Manchester and Bristol.
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Commenting on the launch, a Deliveroo spokesperson said: “We wanted to ‘bowl’ over cereal lovers with a breakfast dish to remember.
“We know our customers love to try weird and wonderful fusion dishes – which is why we’ve really milked it with this range of cereals.
“If you live in Manchester, Bristol or London, search ’DeliverOO’s’ in the app and for a bargain £1 a pack, you can take a break from cereal monogamy and try something deliciously different for breakfast this week.”
This latest venture comes as Deliveroo opened a new flagship office near Manchester’s Piccadilly Gardens last month, as food delivery platforms see record demand in the UK.
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