Oatibix, has returned with its first TV advertisement in over ten years with help from its parent company Weetabix.
Airing this month, the television campaign is part of a £2 million marketing investment also including on-demand, social, digital and shopper marketing.
The cereal company intends to sell Oatibix to 600,000 new households, with ambitions to grow the brand by over 30% by 2023.
The TV spot depicts a pirate scene in which a bowl of Oatibix saves a shipmate from walking the plank.
“The advert follows the recent brand refresh with Oatibix unveiling new packaging and a recipe reformulation for the Original biscuits in February,” Weetabix said.
“The Oatibix packs now come in a striking and category-unique green, with its trusted nutritional credentials and no red traffic lights clearly positioned on the pack.”
READ MORE: Deliveroo unveils limited-edition novelty cereal
Oatbix also recently launched Oatibix Flakes Nutty Crunch.
Weetabix head of marketing, Gareth Turner added: “The ‘wholesome’ segment of cereals has continued to grow in the past year, so it’s been the perfect time to give some love to Oatibix.”
“Alongside the refreshed pack designs and delicious new flavours, this is a major investment into the Oatibix brand, so it’s a product to look out for in 2022. As the whole Oatibix range is HFSS-compliant, we will be putting our full support behind the relaunch – raising awareness of the Oatibix brand and driving sales in the months ahead.”
Click here to sign up to Marketing Beat’s free daily email newsletter
