E-commerce fashion retailer Zalando, has launched its most recent campaign, ‘Go Noticed’, that aims to highlight the distinctive individuality and creativity of streetwear and street culture.
Figures from across the European streetwear scene, including Aron Piper, Yendry, Żabson and Chilla, and dancing group Let It Happen, will all feature in Zalando’s docu-style television advertisement.
This film will be shot by New York-born director Clayton Vomero, photographer Maciek Pozoga.
The campaign will also be showcased in other forms including personalised marketing, Out of Home (OOH), Digital Out of Home (DOOH), social paid and owned, onsite, app and owned social channels.
Jdid Club, SLIMKA, Wide Awake Earthquake, JeanJass, Cutemobb, Pierre Leze, Cutemobb, Pierre Leze and biker creators Tito and Fimbo will also be included in the promotion.
READ MORE: In The Style ‘misleading’ discount promotions banned by ASA
“At Zalando, we believe that our vast assortment gives people the chance to really experiment and express themselves through streetwear,” Zalando head of buying men shoes and accessories Marius Brintrup said.
“The campaign looks to showcase this and celebrate the influence that anyone, anywhere can have on streetwear culture.”
In March and April Aron Piper’s Spanish music tour will be styled by Zalando.
Click here to sign up to Marketing Beat’s free daily email newsletter
