Almond Breeze has planned to release a limited collection of banana almond-milk themed NFTs, making the most of the popular “ape NFT” metaverse trend.
The beverage company will launch a total of 1,000 free ‘#APEFUEL NFTs, in a bid to bring its banana almond-milk “closer to its virtual fans.”
Of these 1,000 NFTs, three will come with a subscription for a year’s supply of Almond Breeze blended with real bananas.
Some 5% of each NFT resale will also be donated to Future Farmers of America to “support the next generation of growers.”
The news comes as many other brands attempt to find ways of advertising within the metaverse.
READ MORE: Heineken unveils world’s first virtual metaverse beer
“Almond Breeze Blended with Real Bananas is our most beloved product among our online community, and we look forward to making it available as art in the metaverse,” Blue Diamond Growers for Almond Breeze group marketing manager Micah Keith said.
“These digital apes need fuel and we’re here to quench their thirst.”
Ape-themed NFTs currently dominate the metaverse with celebrities like Post Malone and Gwyneth Paltrow forking out large sums of money to own the cartoon-like apes with unique traits and attributes.
Click here to sign up to Marketing Beat’s free daily email newsletter
