L’Oréal has partnered with Wunderman Thompson to launch so called ‘direct-to-avatar’ products across a range of online marketplaces.
Fortnite implements Actimel ‘Immunity Station’ to give players in-game advantage
Actimel has unveiled a new custom map integration within the Fortnite game to provide players with an extra in-game advantage.
Ogilvy unveils experience lab Reality to ‘unlock’ brand applications of emerging technologies
Ogilvy has unveiled a dedicated experience lab called Reality in a bid to explore and ‘unlock’ brand applications of emerging technologies.
Meta’s Facebook profits decline as ad sales reduce
Meta’s share price, revenues and profits have all fallen as companies reduce their advertising budgets amid economic uncertainty.
Ocean Outdoor unveils ‘world’s first’ Web 3 metaverse DOOH campaign
Ocean Outdoor has launched the ‘world’s first’ cross-platform Web 3 metaverse out-of-home (OOH) package with retailer Argos as its brand partner.
Kickers celebrates new school year with Roblox metaverse activation
Kickers is celebrating the new school year with a campaign across Roblox’s metaverse to nurture children’s ‘self-expression and creativity’.
Five by Five agency appoints new managing director to expand its clients’ remit
Independent creative agency Five by Five has appointed Annabel Mackie as its new managing director in a bid to expand its clients’ remit.
McCann creates Web3 experience to showcase its campaigns virtually
McCann Worldgroup has unveiled ‘MWverse’, a Web3 experience that showcases the agency’s most recent campaigns virtually.
Marketing consultancy Salt re-creates British pub in OneRare’s food metaverse
Specialist food and drink marketing consultancy, Salt, has become the first such firm to enter the global food metaverse, OneRare.
WPP and Epic Games team up to propel brands into the metaverse
WPP and Epic Games have announced a new partnership to help WPP agencies deliver digital experiences for brands in the metaverse.